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Fnatic Offering Fans Chance to Part-Own Team

Top Esports organization Fnatic has given its fans the chance to buy a small part of the business, with... Pablo | 12. December 2020

Top Esports organization Fnatic has given its fans the chance to buy a small part of the business, with around 1.5% being available at present. Fnatic secured around £7.5 million in funding recently, however they are looking to keep a small proportion of the company for its followers.

Speaking on the news, Fnatic team boss Sam Matthews said that “we’re giving our fans a chance to own a piece of the future. “There’s no truer way of bringing fans on your journey than giving an actual opportunity to own a piece of it. Until now there hasn’t really been a way for fans of esports to join their favourite teams.”

Could Others Follow in the Footsteps of Fnatic?

It is understood that this model could well become common in Esports, especially for leading organizations, such as Fnatic. The team currently competes in CS:GO and League of Legends, among others, with Fnatic looking to offer something to those other than the rich and institutional investors.

Fnatic has been in operation for some 16 years, with those in charge believing that the possibility for fans to part-own the team can be mutually beneficial. Fnatic upset a proportion of its following when they made changes to its League of Legends roster recently, which led them to being more transparent with their fans.

Those who invest will have an even greater interest in the results of the team, with thousands of new stakeholders from around the world now potentially having a say. Speaking on this issue, Matthews stated that the team must now be more “communicative” than ever before and that “we’ve told the world everything, the ins and outs of our business and are answering every question.”

How Many Have Invested in Fnatic to Date?

Fnatic has developed a five-year plan and growth strategy, making the possibility of people losing their investment unlikely. Those who do invest will be in a position to sell their stock if they so please, with more than 3,000 having signed up to date, spending over £1.5 million in the process.

Speaking on whether others will follow in the footsteps of Fnatic, Matthews said that: “I definitely think that if other teams are willing to get their community on board, then they should definitely do this. I’m sure we’re going to see others following this path.”